“Dynamic, engaging, entertaining and impactful!”
Top Sales Training in Australia
Why Australian Businesses Trust David Ferrier
David Ferrier is a distinguished, award-winning international sales speaker with 27 years of experience leading sales conferences across Australia. His background as a multiple Australian Judo champion gives him firsthand insight into high-performance mindset and discipline. David provides a variety of fundamental subjects that can be tailored to improve the skills of your sales team. Some of these include:
- Behavioral Change: Adapting to new information is vital for sales success. Understanding and overcoming resistance—such as “I’ve heard it all before,” “it won’t work in my environment,” or body language cues like arms folded—is essential. Addressing these barriers early in training sets the foundation for growth and adaptability.
- Psychology of Listening in Sales: Effective listening profoundly impacts sales outcomes. Building rapport and trust hinges on active, reflective listening—paraphrasing and repeating key points—to ensure understanding and demonstrate genuine engagement. This not only validates the client’s needs but also fosters stronger relationships.
- Presentation and Visual Communication: After establishing rapport and understanding client needs, the next step is delivering compelling visual presentations. Highlighting your unique selling benefits with impactful visuals helps to clearly communicate the value of your products or services.
- Closing Techniques: A powerful closing involves addressing common objections proactively—such as “I need to think about it,” budget concerns, or the need to consult with partners. Creating urgency and justifying your unique selling points are crucial to converting prospects into clients.
If you want one of Australia’s best sales speakers to inspire real change and results in your team, call David Ferrier today. With unmatched experience and energy, he’ll equip your team with the tools they need to succeed.
From Jackaroo to Top B2B Sales Expert
David’s journey began as a jackaroo in the Northern Territory, starting from humble beginnings. He later returned to Adelaide to study accounting but soon realized it wasn’t his passion. He stumbled into sales by selling vacuum cleaners door-to-door, then progressed to managing a team of door knockers for a building company. His success led him to become the sales manager at a roofing company, where he significantly increased turnover.
However, he recognized his need to improve his communication skills, prompting him to study behavioral psychology. Afterward, he worked at Yellow Pages, where he became the top representative in business-to-business (B2B) sales.
27 Years of Sales Consulting & Training Mastery
In 1999, David founded his own training company, launching the “Cold Not” sales conference, which he has successfully evolved over the past 27 years. He is a sought-after speaker at sales conferences and provides sales consulting and training for state and national companies, helping them boost their sales conversions.
David specializes in both business-to-consumer (B2C) and business-to-business (B2B) sales training, and he has organized numerous national sales conferences for general managers, managing directors, and sales managers.